04 Apr 2006
ANYTIME and Celestial Pictures sign Video On Demand distribution deal

Singapore, March 30, 2006 - ANYTIME, Asia's largest Video On Demand channel, and Celestial Pictures have reached a long-term distribution agreement.

In May 2006, 50 titles from Celestial's Shaw Brothers library, the world's largest Chinese film Collection, will be available on the ANYTIME Video On Demand channel over Buddy Broadband in Thailand.

Key titles to be distributed by ANYTIME include martial-arts classics such as The Shadow Boxer, Heaven and Hell, and The Magic Blade.

Plans are underway to make Celestial's Shaw Brothers library available through Video on Demand services in other countries across Asia Pacific.

ANYTIME President and Chief Executive Officer Craig Zimbulis says the agreement opens up a wealth of quality Chinese programming for ANYTIME viewers.

"Celestial Pictures has the best range of Chinese films in the world. We're very pleased to be entering into a partnership with them, and look forward to making their collection of fine films accessible to our customers. This is content that ANYTIME viewers want to have available, on-demand."

Ranging from martial-arts to horror, and period dramas to action movies, Celestial's Shaw Brothers library contains the most extensive collection of Chinese language films in the world. It encompasses 760 films, including many blockbusters featuring stars such as Stephen Chow, Jet Li, Gordon Liu, Cheng Pei Pei, Ti Lung, David Chiang, and Alexander Fu Sheng.

Chief Executive Officer of Celestial Pictures William Pfeiffer says Celestial Pictures is delighted to be working with ANYTIME in a Video On Demand arrangement.

"This long-term relationship for Video on Demand delivery of our titles is great news for Chinese film viewers. The agreement with ANYTIME allows us to share the gems of Hong Kong cinema with our current fans as well as new audiences. It will also give people added choice, control and convenience in what they want to watch."

ANYTIME provides video content owners, such as Celestial Pictures, with a streamlined process for getting product to market, giving fast access to new audiences and revenue streams.

About ANYTIME
Headquartered in Singapore, ANYTIME is the leading global video on-demand channel delivered to consumers over IPTV, broadband and digital cable networks. With output deals and access to the libraries of four of Hollywood's leading studios - Fox, Sony, Warner and Universal - and licenses with regional content providers, ANYTIME has an unsurpassed programming line-up.

When added to proven technology, ANYTIME delivers compelling content with the control and convenience that consumers demand.

ANYTIME has existing carriage deals in Australia, Hong Kong, Taiwan and Thailand, and the rights to license into 14 territories in Asia Pacific.

ANYTIME's shareholder's include CPE Holdings Inc. (Sony), Fox Media Services Inc., Warner Bros. Entertainment Inc., YTC Group (a Singapore based multinational conglomerate), the Macquarie Bank Group and Coote/Hayes Productions LLC (a U.S. based TV and film production company).

About Celestial Pictures Limited
Celestial Pictures is a diversified entertainment company focusing on Asian-language film and television content including production, aggregation, distribution and the operation of TV channels. In 2003, Celestial Pictures launched CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese-movie channel, which has expanded to 11 territories across Asia Pacific. The company launched its second TV brand in February 2006; WaTV is the first infotainment channel wholly dedicated to the trendy youth lifestyle of the "new China".

Headquartered in Hong Kong, the company owns the Shaw Brothers film library, the world's largest Chinese film collection. Celestial Pictures is restoring the Shaw Brothers movies and distributing these films into cinemas and the worldwide television and home video markets. With its synergistic businesses in movie and television channels, Celestial Pictures is one of the few truly integrated media companies in Asia. Celestial Pictures is a subsidiary of ASTRO ALL ASIA NETWORKS plc (ASTRO).

About ASTRO
ASTRO is the region's leading cross-media operator with Direct-To-Home satellite television services in Malaysia and Brunei and soon, in Indonesia. It is also the leading commercial radio broadcaster in Malaysia and a major publisher of TV guides and lifestyle magazines. ASTRO subsidiary, Celestial Pictures, owns the world's largest Chinese Film library and its digitally remastered films are released internationally through theatrical, video, television and new media distribution, and the Celestial Movies channels. The strength of these complementary brands has extended into interactive and multi-media services including provision of content for mobile telephony. ASTRO operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production complex in Kuala Lumpur.

Website: www.astroplc.com

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